The World Surf League (WSL) has announced the expansion of its broadcast partnership with major Australian pay-TV network Foxtel.
The expanded partnership sees the entirety of the 2024 WSL season, which runs intermittently from January 29 through to September 14, broadcast on Foxtel’s main channel, as well as on the Kayo Sports streaming service, which Foxtel owns.
This deal will also cover WSL’s challenger series where surfers compete for a spot on the WSL tour proper, and the Bels Beach Longboard Classic event, both of which will be streamed on Kayo sports with the potential for Foxtel linear coverage should scheduling allow.
Shoulder content and ancillary programming surrounding the WSL will also come as part of the new broadcast expansion, alongside events highlights which will be available on Kayo Sports.
Andrew Stark, WSL president for the Asia-Pacific region, stated: “[The Foxtel agreement] a mutually beneficial partnership, and WSL is grateful for the cross-promotional opportunities it offers our athletes and events, as well as the hours of live action provided for our fans in Australia of events all around the world. We can't wait to take it to the next level in 2024 and thank the team at Foxtel Group for the ongoing support."
Foxtel has been one of WSL’s longest-standing broadcast partners, with the latest agreement taking the partnership into its sixteenth year.
The deal is the latest in a string of sports tie-ups Foxtel has secured in recent months. In December 2023, the broadcaster unveiled exclusive, multi-year rights extensions to see it cover cricket in England, India, and South Africa.
These long-term deals entail Foxtel’s linear and streaming channels continuing to hold rights to cover all top-tier national team cricket from that trio of countries. This includes all Australian tests, One Day International (ODI), and Twenty20 (T20I) tours in India and South Africa.
Foxtel already holds a swathe of exclusive domestic cricket rights for games played in Australia, as well, through a joint deal with FTA broadcaster Seven unveiled in January that has a total value of $1 billion.
It also covers action from New Zealand and from the franchise-based Indian Premier League tournament (which is sold separately to Indian national team TV rights).
In total, Foxtel has claimed its cricket portfolio extends across 1131 tests, 2525 One Day Internationals, and 389 Twenty20s.