The upcoming 2023 Cycling World Championships will receive “an unprecedented level of television production and distribution”, the sport’s UCI governing body has claimed.

Broadcast rights for the inaugural edition of the event are being distributed by Eurovision Sport, a division of the European Broadcasting Union (EBU), across the continent, and by international sports marketing agency IMG in the rest of the world. Together they have secured coverage in more than 120 countries.

Eurovision Sport, as the appointed host broadcaster, will produce record television coverage – an estimated 240 hours of live content and 30 hours of news and highlights.

The competition begins tomorrow (August 3) and runs through August 13, combining 13 existing UCI World Championships into one event across 11 days, for the first time.

The event is being held in Scotland and rights deals are in place in the UK with the BBC, the public-service broadcaster, and the pan-European sports network Eurosport.

Elsewhere, agreements have been struck with broadcasters across multiple regions with a significant number secured in Europe.

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These include France TV, Ceska Televize (Czech Republic), Nos (Netherlands), Rai (Italy), RTBF and VRT (Belgium), RTSH (Albania), RTV Slo (Slovenia), RTV (Slovakia), SRG SSR (Switzerland), SVT (Sweden), TV2 (Denmark and Norway), TVP (Poland), and ZDF (Germany).

In the Asia-Pacific region, the Cycling World Championships will be shown by Astro (Malaysia), Fox Sports and SBS (Australia), J-Sports and NTV (Japan), NHK (Hong Kong), CCTV (China), StarHub (Singapore), TAP (Philippines), and TrueVisions and JKN (Thailand).

Meanwhile, coverage in the Americas will be provided by ESPN and FloSports, while SuperSport holds rights in Africa.

Content will also be available on SNTV, the sports video news agency which is a joint venture between IMG and the Associated Press.

In countries where TV rights have not been acquired, the championships will be available on the UCI YouTube channel.

UCI president David Lappartient said: “I am thrilled that so many fans worldwide who cannot be physically present in Scotland will also have the opportunity to live the excitement of our first UCI Cycling World Championships. Since 2016, the EBU and IMG have been ensuring that our UCI World Championships benefit from maximum exposure, and this year television production will reach record levels. This is great news for our cycling fans on all five continents.”
Glen Killane, executive director of Eurovision Sport, said: “We are very happy and proud at Eurovision Sport to extensively contribute to this first edition of the UCI Cycling World Championships as both media rights distributor and host broadcaster of the entire event.

“EBU members across 16 countries and Eurosport throughout Europe will bring the action to audiences in a way that no other organization can deliver to maximize exposure for the best female and male riders across the UCI World Championships being staged in Glasgow and across Scotland.”

IMG's deal to distribute UCI rights outside Europe runs until the end of 2024.