The US sports division of the Warner Bros. Discovery (WBD) media and entertainment giant has now rebranded as TNT Sports, the same title as the group’s sports media operations in the UK and Latin America.

The change takes effect immediately and also aligns the US WBD sports holdings with its operations in Latin America, where the TNT Sports title was first used.

The rebrand of BT Sport to TNT Sports in the UK took place across several months in 2023, following a deal between WBD and the BT Group telecoms heavyweight.

The change has already taken effect across WBD Sports’ various US-focused social media accounts.

Rights held by these channels in the US include action from basketball’s NBA, ice hockey’s NHL, and baseball’s MLB.

WBD will hope that taking the TNT name to another major market will help establish that brand’;s identity as a premium sports rights holder.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

In December, reports emerged that WBD was in early-stage merger talks with major broadcast network Paramount Global.

Citing multiple sources, Axios reported that WBD chief executive David Zaslav met with his Paramount Global counterpart Bob Bakish in New York to discuss a possible merger and that Zaslav spoke to Shari Redstone, owner of Paramount’s parent company.

WBD’s market value stands at around $29 billion, while Paramount’s is just over $10 billion so a deal could mean a combined market value standing at around $39 billion.

WBD was created in 2022 through a coming together of AT&T’s Warnermedia unit and Discovery, which created a media giant with a portfolio spanning movies, TV series, news, and sports. Paramount Global, meanwhile is the result of a merger of CBS and Viacom that closed in December 2019.