The Ultimate Fighting Championship (UFC) mixed martial arts (MMA) promotion has agreed a new long-term broadcast deal in Canada with Rogers Media-owned sports channels Sportsnet and TVA Sports from 2024.
Sportsnet will be Canada’s English-language home for UFC Fight Night cards and pay-per-view (PPV) events across its linear channels and Sportsnet+ streaming service, while TVA Sports will serve French-Canadians nationwide.
UFC rights in Canada are presently held by pay-television broadcaster TSN.
Both Sportsnet and TVA will also feature additional UFC live programming, such as Dana White’s Contender Series, across multiple platforms.
Meanwhile, the UFC Fight Pass streaming platform will continue to offer customers in Canada eight exclusive UFC Fight Night events per year and all early preliminary fights from each UFC live event.
Fight Pass users will also have access to UFC’s full archive of historic events, classic bouts, and original content, as well as live events from independent promotions globally.
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UFC PPV main cards will remain available through current cable, satellite, and digital providers.
The deal sees UFC return to Sportsnet and TVA Sports, which previously served as the promotion’s Canadian broadcast partners from 2011 through 2014.
Dana White, UFC chief executive, has said: “I’m so excited we’re coming back to Sportsnet and TVA Sports. When you think back … Sportsnet and TVA Sports helped build this business in Canada. We love Canadian fans and we’re happy to be home.”
David Shaw, UFC executive vice president and head of international and content, added: “We can’t wait to kick off the next phase of our Canadian broadcast offering.
“Sportsnet and TVA will offer fans incredible access to UFC events, programming, and editorial coverage across their broadcast and digital platforms. 2024 is going to be a big year for Canadian MMA.”
UFC will kick off its 2024 PPV schedule with UFC 297: Strickland vs. Du Plessis at Toronto’s Scotiabank Arena on January 20.
This marks the first UFC event in Toronto since 2018. The city has hosted six PPV cards, featuring 10 world championship bouts.
Since debuting in Canada in 2008, UFC has held 32 events in the country across 11 cities.