Sports broadcaster TNT Sports has announced a partnership with media technology firm Cosm that will see the two collaborate to broadcast sports in new immersive viewing locations.

Cosm is looking to open two 800-capacity venues replete with 360-degree LED digital viewing screens across which sports broadcasts now to be provided by TNT can be shown.

Select live sports aired on TNT will be broadcast in the immersive venue in a way that intends to mirror the experience of attending a real game.

The agreement includes the right for Cosm to show regular season and playoff games from the National Basketball Association, including TNT’s exclusive conference finals coverage, coverage of the National Hockey League’s Stanley Cup playoffs, and a number of soccer matches involving the US men’s and women’s national teams.

The two venues, 65,000 and 70,000 square feet, will be built in Los Angeles, California, and Dallas, Texas, respectively. The LED domes will be around 87 feet in diameter and are set to open in 2024.

Jeb Terry, Cosm chief executive and president, stated: “Cosm enables the best of at-home and in-venue, delivering the ultimate fan experience. It is a privilege to work with great partners like TNT Sports who also share an innovative spirit and commitment to the fan experience.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Already in 2023, Cosm signed a deal with the mixed martial arts promotion Ultimate Fighting Championship (UFC) to broadcast pay-per-view events from the promotion at Cosm locations.

Through the multi-year tie-up, agreed in April, Cosm will “produce and present live UFC PPV events in immersive 8K at its forthcoming venues.”

The two will work to deliver live UFC PPV events in a ‘shared reality’ format that “bridges the virtual and physical worlds without the need for headsets or augmented devices.”