Video sharing platform TikTok has penned a new exclusive content deal with US golf’s PGA Tour, the DP World Tour (formerly the European Tour), and the prestigious Open Championship.

The partnership, announced yesterday (July 11), is aimed at helping to grow the game and bring it to “new and diverse audiences.”

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

Content shared through the tie-up will feature some of the biggest names in golf, behind-the-scenes clips, and golfing tips.

In addition, TikTok users can get involved via a ‘hashtag challenge’ to show how they are “embracing golf.”

TikTok says golf-related content is seeing a surge of popularity on its platform, and its planned activity around The Open this week (July 14-17) will help it to capitalize on that.

The new content deal is the latest in a series that TikTok has agreed with sporting properties as it seeks to build audiences in that area. Among them are the 2022 UEFA European Women's Football Championship, North American ice hockey’s National Hockey League, and cricket’s Pakistan Super League.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Sanjit Sarkar, strategic partner manager at TikTok, said: "This partnership will give golf fans unique access to the game’s most iconic players and tournaments while enabling the PGA Tour, DP World Tour, and Open Championship to grow and reach new audiences.

“It’s amazing to see how golf is taking off on TikTok and we want to keep bringing our community the best content from the sport they love. We can’t wait to see the creative ways people get involved in an exciting summer of golf."

Will Pearson, head of content at the DP World Tour, added: “Between the historic co-sanctioned Genesis Scottish Open and The 150th Open Championship, this is a massive two weeks in golf and we are thrilled to be partnering with TikTok, the PGA Tour and [Open Championship organizer] the R&A on the #golf campaign.

“TikTok has been a brilliant platform for us to reach a younger, broader audience and this collaboration enables us to continue that work.”