SuperSport, the Sub-Saharan pay-TV broadcaster, has secured exclusive rights in the region to air ONE Championship mixed martial arts (MMA) events through a deal with the Singapore-based promotion.
The agreement, announced today (April 20), will see SuperSport broadcast ONE Fight Night events on its platform across 51 territories.
It started with SuperSport airing ONE Fight Night 8 on March 25. The next scheduled broadcast – of ONE Fight Night 9 to air on April 22 – will feature South Africa’s top-ranked Bokang Masunyanbe taking on Hiroba Minowa of Japan in the strawweight MMA division.
The deal was brokered by sports rights distribution and consultancy agency TCB Sport Media.
Tex Teixeira, interim chief executive of SuperSport, said: “ONE Championship is renowned for its high-quality action and outstanding matchup, which align with SuperSport’s values of always offering excellent content.
“ONE Fight Night events are sure to resonate with our viewers across the continent.”
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Chatri Siyyodtong, chairman and chief executive of ONE Championship, added: “SuperSport is one of the most long-standing and prestigious sports broadcasters in the world, and we’re extremely proud to be partnering with them to showcase the very best of combat sports to all its viewers and our fans across Sub-Saharan Africa.
“This partnership also marks another significant step in our mission to ignite the world and inspire people everywhere to live their dreams by making ONE’s content accessible to as many audiences as possible.”
ONE Championship has secured broadcast deals for its events to be shown around the world, most recently with Australian commercial broadcaster Seven Network.
The promotion also has deals with pay-TV operator BeIN Sports for rights across the Middle East and North Africa and US-based fantasy sports firm FanDuel, which has aired events on its linear and digital channels since December last year.
Elsewhere, it has deals in place with the Amazon Prime Video streaming platform in the US and Canada, international subscription-based sports broadcaster Eleven Sports in Italy, AbemaTV in Japan, and Brazilian broadcast group Globo through its Combate pay-per-view channel.
The series recently extended its content and marketing deal with the Chinese short-format video platform Douyin.
Yesterday (April 19), meanwhile, it announced it has hired Horizon Sports & Experience to secure new partnerships in the US as it looks to expand its portfolio with “new and innovative” brand partners.
Earlier this month (April 13), SuperSport announced it will continue to show major international cricket events across 52 territories in Africa as part of a long-term rights extension with the International Cricket Council governing body.