Sunset+Vine, the UK-based television sports production and media company, will continue to distribute media rights for the International Equestrian Federation (FEI) after agreeing a new three-year contract with the governing body.
Under the renewed deal, the firm will sell rights to various FEI competitions, including the three Olympic disciplines of jumping, dressage, and eventing.
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Specific events include the 2025 and 2027 FEI European Championships and the 2026 FEI World Championships, as well as the FEI’s new, team jumping series – the League of Nations.
The partnership will “serve to maximize the televised exposure of Equestrian sports around the world” and complement FEI.TV, the organization’s global over-the-top platform.
Sunset+Vine first partnered with the FEI in 2022.
Ralph Straus, commercial director at FEI, said: “Sunset+Vine’s expertise and commitment to showcasing our sport will be invaluable, and this new agreement will not only enhance the visibility of our premier events, but also bring the excitement of equestrian sports to a broader global audience.”
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By GlobalDataEarlier this month, the FEI agreed a new multi-year broadcast deal with media giant Warner Bros. Discovery that will see its major events shown in 75 markets across Europe and Asia.
