Spring Media, the Sweden-based international sports media and marketing agency, has secured a deal to produce and broadcast the Caen Open, the exhibition tennis tournament in France, internationally for the next five years.

The agency’s Spring Productions arm will be on-site to film and manage the production of nine matches during this year’s event, all of which will be broadcast free-to-air, live and on-demand on Fanseat, the OTT sports platform owned by Spring Media.

Meanwhile, Spring Media will also handle the distribution of the broadcast rights.

This year's edition will take place from 14 to 17 December and will feature the likes of Ugo Humbert, David Goffin and Lucas Pouille from the ATP men's tour and Anett Kontaveit and Alizé Cornet from the women's WTA Tour.

Jean-Maël Gineste, Spring Media country manager for France and managing director at Fanseat, said: “The Open de Caen is an exhibition tournament which is well-established in the French tennis calendar.

"Through this partnership, the Spring Media group will provide the Open de Caen with its know-how in live production, distribution, television broadcasting and OTT broadcasting to take this event to the next level, within France and on the global stage."

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Spring Media also has partnerships with the Davis Cup and Tie Break Tens.