SPOTV, the pan-regional sports channel of South Korean broadcaster Eclat Media Group, has acquired media rights across Southeast Asia for this year’s Major League Baseball (MLB).

Under the deal, SPOTV will air at least five games per week during the 2024 regular season, as well as the league’s ‘Jewel’ events across Singapore, Malaysia, Indonesia, Hong Kong, Macau, Vietnam, Thailand, and the Philippines through its SPOTV and SPOTV 2 linear channels and streaming app SPOTV NOW.

Selected post-match catchups of games and highlights will also be made available on SPOTV NOW.

Jewel events to be covered by SPOTV include the Home Run Derby, All-Star Game, and post-season events, such as the Wild Card Series, Division Series, League Championship Series, and the campaign-ending World Series.

SPOTV’s coverage of MLB will begin with selected matches of the league’s Spring Training, a series of preseason practices, and exhibition games, which include behind-the-scenes content and interviews with star athletes.

SPOTV chief executive Lee Choong Khay said: “We are thrilled to bring back the excitement of MLB to our viewers. The addition of MLB to our content slate underscores SPOTV's commitment to delivering the best of sports entertainment. Whether you're a seasoned baseball fan or new to the sport, our extensive coverage on SPOTV and SPOTV NOW ensures an unforgettable and immersive experience.”

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The 2024 MLB season begins with the Seoul Series in Korea from March 20 to 21, with the Dodgers facing the Padres. The league’s regular season will then start on March 28, while the league’s 94th All-Star Game is scheduled for July 16.

The new deal comes after SPOTV acquired exclusive rights to the upcoming UEFA European Championship men’s national team soccer tournament in Malaysia and Singapore.

Under the agreement, SPOTV will show all 51 matches from the 24-team tournament that will take place in Germany between June 14 and July 14. Matches will be shown on the SPOTV channel and SPOTV Now.

SPOTV has an extensive sports rights portfolio that includes motorcycling’s MotoGP, soccer’s Saudi Pro League, Wimbledon, US Open (tennis), The Open Championships (golf), World Table Tennis, Badminton World Federation events, as well as popular Asian sports including the Korean Baseball League, V-League (volleyball), and East Asia Super League (basketball).

Meanwhile, the MLB’s Kansas City Royals have secured a patch sponsorship with US convenience store QuikTrip that will see the pair invest in community programs to improve local youth literacy.

The Royals have described the deal as a “first-of-its-kind” partnership built around investing in the community and will see the pair launch its ‘Hit the Book’ program focused on improving literacy rates across Kansas City, including a significant commitment to public schools as well as donation for every Royals hit this season and other initiatives.

Sarah Tourville, Royals executive vice president and chief commercial and community impact officer, said: “The Royals have a long history of inspiring fans on the field and lifting our community and serving its needs well beyond the ballpark.

“This unique partnership with QuikTrip allows us to combine our off-field efforts with our on-field presence to help our community and increase literacy rates throughout the region.”