Mixed martial arts (MMA) promotion the Professional Fighters League (PFL) has announced a partnership with African sports media platform SportyTV to show PFL events in Nigeria and Ghana.

SportyTV will showcase three PFL events free-to-air in the two West African countries, beginning with the PFL Europe Playoff in Paris, France, on September 30, as well as the PFL World Championship in Washington, D.C. on November 24 and the PFL Europe final in Dublin, Ireland, on December 8.

James Frewin, senior vice president of international at the PFL, said: “There’s a massive growth opportunity for MMA in Africa and our partnership with SportyTV will allow us to showcase the world’s greatest fighters competing against one another in the biggest fights of the year."

This marks the latest expansion into Africa from the PFL, which is looking to grow its reach on the continent.

In 2022, the company announced the creation of PFL Africa, an Africa-focused division of the PFL featuring an all-African roster with events only held in Africa.

The chair of the PFL’s Africa venture is Francis Ngannou, one of the world’s most famous heavyweight MMA fighters. The Cameroonian heavyweight will also have a minority equity stake in PFL Africa.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Speaking to GlobalData Sport earlier this week, Frewin explained the reasoning for its investment into Africa, stating: “Regional leagues such as [PFL Africa] will tap into the underserved markets, grow our great sport, and provide opportunities to find the best fighters across the globe by creating a system for fighters to go from amateur to pro that doesn’t exist in the world today.”

Frewin added that it is “incumbent” upon the company to bring MMA to these underserved regions.