SportyTV, the African media platform, has unveiled a deal for free-to-air (FTA) rights to the 2024 Paris Olympic Games in Nigeria and Ghana.
The agreement has come through a tie-up with sports marketing agency Infront, which is responsible for distributing media rights to the Paris games across sub-Saharan Africa. Infront and the International Olympic Committee (IOC) struck a deal to that effect in June 2019.
SportyTV’s coverage will include both the opening and closing ceremonies and “daily six-hour broadcasts of world-class athletic performances.”
Pay-TV broadcaster SuperSport also holds sub-Saharan rights to Paris 2024, through a wider Olympics deal covering the 2018-24 cycle. These are exclusive (for pay-TV) in South Africa and non-exclusive across the rest of that region.
Coverage of the Olympics in the Middle East and North Africa will be provided predominantly by BeIN Sports.
The Paris games begin on July 26 and run until August 11, while the Paralympics will then take place between August 28 and September 8.
Sporty Group, meanwhile, launched SportyTV in Nigeria in 2022. Since then, it has acquired rights to top-tier soccer competitions such as England’s Premier League, Germany’s Bundesliga, and Italy’s Serie A.
In November, meanwhile, the broadcaster acquired a package of FTA rights in sub-Saharan Africa covering this year’s UEFA European Championships national team soccer tournament.
The rights package includes 12 matches from the 24-team tournament that will take place in Germany between June 14 and July 14 being covered exclusively on FTA TV, including the opening game, two round-of-16 clashes, two quarter-finals, one semi-final, and the final.