International sports marketing agency Sportfive has been appointed by Global Champions, the organizer of the equestrian Global Champions Tour show jumping series, as its global media rights distributor.

Under a three-year agreement running through 2026, Sportfive will be responsible for handling the international media rights for all competitions from the Global Champions Tour and GCL team competition that are held in Asia, Europe, and North and South America.

Robert Müller von Vultejus, chief growth officer at Sportfive, said: “This alliance with the Global Champions marks a significant milestone for Sportfive. Our expertise in media rights, combined with the tour's prestigious reputation, will not only enhance the visibility of show jumping on a global scale but also bring new and exciting opportunities to the sport.

“We are committed to leveraging our deep industry experience, digital intelligence, and global relationships to bring the excitement of this sport to fans worldwide.”

Jorge Cunha, chief brand officer and head of marketing for Global Champions, added: “We are excited about our new partnership with Sportfive which demonstrates our continued dedication to rapidly growing the sport of show jumping. Through our partnership with Sportfive, we aim to reach new territories.”

Earlier this week, Global Champions hired Gus Henderson as its new chief revenue officer.

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