Sportdigital, the German subscription-based television and internet broadcaster, has expanded its partnership with global sports streaming service DAZN.

Through the new agreement, announced yesterday (February 23), Sportdigital Fussball will add more top-tier soccer to its programming schedule.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

The new content will include action from English soccer’s EFL Cup knockout competition, as well as more games from the country's EFL Championship second-tier league.

Sportdigital Fussball will be able to show 15 selected League Cup fixtures live per season through the deal, including the final of the competition, this season's of which takes place on Sunday (February 26).

DAZN, meanwhile, will continue to benefit by showing a range of worldwide soccer to which Sportdigital Fussball holds rights. This includes the Dutch Eredivisie, Poland’s Ekstraklasa, Japan’s J.League, Argentina’s Superliga and Copa de la Superliga, USA's Major League Soccer, the Concacaf Champions League and Gold Cup in North and Central America, South America’s Copa America, and Africa’s CAF World Cup qualification.

See Also:

Sportdigital has said the agreement “is a win-win situation for both sides … [Sportdigital] will experience a significant increase in its reach, while DAZN can expand its soccer offering to include prestigious leagues and competitions from all over the world …"

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The original deal between DAZN and Sportdigital was struck in 2016, with the last expansion of that partnership coming in November 2021. The tie-up involved the launch of a new channel on DAZN.

In January, Sportdigital snapped up rights to top-tier domestic Spanish cup soccer until 2025.

Image: Catherine Ivill/Getty Images