Sport1, the German multi-channel free-to-air sports network, has picked up rights to show several tournaments in the latter half of the World Padel Tour’s 2023 season.
The deal, brokered by WPT’s global distribution partner Mediapro, will see Sport1 show several WPT tournaments live, starting with the conclusion of the Finland Open this weekend (September 2 and 3) across its linear channel and streaming platform, as well as YouTube and Facebook.
Sport1’s coverage will continue with the Madrid Masters (September 18 to 24), German Padel Open in Dusseldorf (September 27 to October 1), Menorca Open (October 23 to 29), and Buenos Ares Masters (November 13 to 19), before the season-ending Master Final in Barcelona (December 14 to17).
Sports car brand Cupra will act as a presenting partner during Sport1’s live coverage. Cupra is the current mobility partner of the German Padel Association.
Annika Rody, director of media rights at Sport1, said: “Padel tennis is the fastest growing sport worldwide and is also gaining more and more fans in Germany. Together with the World Padel Tour and our joint partner Cupra, we are now also bringing the sport to the big media stage in German-speaking countries with comprehensive coverage.
“We are particularly looking forward to the broadcast of the German Padel Open in Düsseldorf. With the premiere of this home event, interest in padel will increase even further in this country.”
WPT president Ramon Ageno added: “It is great news for WPT to go hand in hand with a broadcaster of the stature of SPORT1 in this stage of growth of padel in Germany. Given the importance of the sporting tradition in Germany, success is assured.”
The 2023 WPT season features a total of 27 tournaments in 14 countries, including the United Arab Emirates, Argentina, Paraguay, Chile, and Mexico. Other countries hosting events include Spain, Germany, Belgium, Austria, Denmark, France, and Sweden.
State fund Qatar Sports Investments (QSI) recently completed its acquisition of the WPT, which it plans to merge with its own Premier Padel series. The move will effectively give QSI full ownership of the top-tier echelons of the sport.
The deal, struck with WPT owners Damm, was first mooted in May and will see both tours' respective schedules run as planned until the end of 2023 before they combine under the Premier Padel next year.