Sky Sports, the pay-television broadcaster, will continue to show golf’s PGA Tour in the UK and Ireland after striking a multi-year rights agreement with international rights-holder Warner Bros. Discovery.
The sub-license deal will see Sky Sports show at least 36 tournaments per year, and covers all PGA Tour FedEx Cup events, FedEx Cup Playoffs, the Tour Championship, and the Presidents Cup teams competition.
The broadcaster’s live content plans include early-round coverage before the US network window begins and additional feeds, as well as on-site features including the Sky Cart interviews with players, Sky Zone coaching tips, and on-course commentary at certain events.
Sky’s extensive golf offering currently includes all four men’s and five women’s majors, as well as the DP World Tour, the Ryder Cup Ladies European Tour, and the LPGA Tour, which in total comes to more than 100 tournaments in 2022.
Sky Deutschland, the broadcaster’s German arm, renewed its PGA Tour rights in a one-season deal with Warner Bros. Discovery.
Jonathan Licht, Sky Sports managing director, said: “The extended deal cements Sky Sports’ place as the home of golf in the UK and Ireland and means our customers will be able to follow the key live-action on the tour for years to come.”
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Warner Bros Discovery holds the overseas rights (excluding the US) to the PGA Tour until 2030 in a 12-year, $2-billion deal struck in 2018 that led to the launch of the over-the-top platform GolfTV.
The agreement with Sky comes as Warner Bros. Discovery looks to complete a deal to combine Eurosport UK with pay-television broadcaster BT Sport. The UK’s Competition and Markets Authority is due to complete the first phase of its examination into the proposed merger by the end of the month (July 28).
Sky’s deal also comes despite the ongoing dispute between the established PGA Tour and the Saudi Arabia-backed LIV Golf series, which debuts at London’s Centurion Club later this week.
LIV Golf today (June 6) announced the tournament will be streamed globally on LIVGolf.com, YouTube, and Facebook, with a roster of “leading premium and free-to-air broadcasters” spanning 138 territories to be revealed later this week.
Andrew Georgiou, Warner Bros. Discovery European sports president and managing director, said: “Sky has been a long-term partner to Discovery and now Warner Bros. Discovery for more than 30 years, helping to bring our channels and content to millions of people.
“Building on this relationship and extending PGA Tour coverage on Sky Sports is a clear winner for viewers in the UK and Ireland, particularly given the channel’s proven commitment to innovate golf broadcasting and excellent live coverage.”