Sky, the prominent UK pay-television broadcaster, has agreed a multi-year extension of its partnership with the US’ Augusta National Golf Club to exclusively air the iconic Masters tournament.
The renewal of the existing deal between the two parties was first announced yesterday (April 7), as live coverage of the first day of the 2022 Masters (running April 7-10) began.
The extension means Sky will continue to exclusively cover all four rounds of the event live in the UK and Ireland, with this year’s coverage being extended to the latter market for the first time.
Sky first covered the Masters exclusively in 2020, displacing UK public-service broadcaster the BBC with which it had been sharing rights since 2011.
The BBC is now restricted to highlights of the event, with its 57-year consecutive live coverage of the Augusta event having been brought to an end two years ago.
Stephen van Rooyen, executive vice-president and chief executive for Europe ad the UK at Sky, said: “We're thrilled to be able to extend our partnership with Augusta National to continue to show this iconic Major Championship, meaning that Sky Sports continues to be the home of golf in the UK & Ireland."
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By GlobalDataIn terms of coverage of this year’s Masters, Sky will provide five digital feeds in addition to its linear TV coverage, as well as a feed dedicated to the infamous Amen Corner. There will also be a dedicated Featured Groups option.
There are also news and updates on the Sky Sports News channel and Sky Sports social and digital platforms.
Across 2022, all four men’s majors and all five women’s golf majors will be available live on Sky Sports, as well as action from the PGA, DP World, LPGA, and Ladies European Tours.
The Masters deal Sky struck in 2019 meant that, from 2020, there has been no live free-to-air coverage of top-tier golf in the UK.
Earlier this month, Sky Deutschland (the broadcaster’s division in Germany, Austria, and Switzerland), secured Masters rights in those countries in a one-year deal.