Nascar, the top-tier US stock car racing organization, has extended its long-running radio broadcast rights agreement with the national satellite and online distributor SiriusXM.
This renewal ensures that SiriusXM’s North American channels continue to offer race-by-race coverage spanning all three of Nascar’s categories: the top-tier Nascar Cup Series, the secondary O'Reilly Auto Parts Series, and the Craftsman Truck Series of pickup-truck racing.
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That coverage will be supplemented by 24/7 ancillary content and shoulder programming on the dedicated SiriusXM Nascar Radio channel.
Speaking on the agreement, SiriusXM's senior vice president of sports programming, content marketing, and partnerships, Jared Fox commented: “Nascar fans are incredibly passionate about their sport, and for two decades we’ve teamed up with Nascar to ensure that SiriusXM Nascar Radio would deliver those fans coverage and programming that matched that level of passion.”
To celebrate the new deal, SiriusXM has prepared an expanded content lineup ahead of a weekend of action from the Charlotte Motor Speedway, headlined by the annual Coca-Cola 600, one of the four ‘Crown Jewel’ races on the annual Nascar Cup calendar.
That race, the longest on the annual circuit, is held on the Memorial Day holiday weekend, and typically garners widespread interest.
Nascar's managing director for media strategy Nick Skipper added: “SiriusXM has been an incredible partner for many years, delivering engaging and informative coverage that brings our fans closer to the sport.
“We’re excited to extend this relationship and explore new ways to connect with fans through expanded programming and collaboration across platforms.”
In 2005, before it merged with the XM radio network, Sirius paid $107.5 million for the exclusive satellite radio rights to Nascar in an initial five-year agreement. XM had aired radio coverage of the competition between 2002 and 2006.
Since then, the pair have been linked, close to 20 years in all, with the most recent renewal of ties coming back in 2023.
With this agreement on a multi-year extension with Nascar, SiriusXM maintains its dominant coverage of the US’ major sports leagues, already having agreements in place with Major League Baseball, the National Football League, ice hockey's NHL, American football’s NFL, Major League soccer, golf’s PGA Tour, and, in October 2025, it renewed its deal with basketball’s elite NBA.
In total, SiriusXM boasts close to 33 million subscribers and a listener base of around 255 million overall.
Across the first quarter of the 2026 calendar year, the radio giant generated $2.09 billion in revenue, with a net profit of $245 million, up 20% on the equivalent period a year prior.
