Servus TV, the Austrian free-to-air television channel, has secured rights in its home country and in Germany to the 2021 edition of men’s tennis’ Davis Cup Finals, the final stages of the annual national teams’ tournament which this year will be part-held in Austria.
Servus TV, which also holds rights to other top-tier Austrian tennis events, will be the exclusive home in both countries for all the action from the 18-nation finals, which will take place in Innsbruck, Madrid and Turin between 25 November and 5 December.
Go deeper with GlobalData
This deal extends Servus’ coverage of the Davis Cup, with an agreement having been in place between the broadcaster and Kosmos Tennis, the group which organises the tournament, last year.
The package also includes online and mobile rights, across both Austria and Germany.
Those two countries are set to face each other as part of the tournament’s initial stages, with the 18-team finals part of a new format that was introduced in 2019.
See Also:
Servus, meanwhile, also holds rights to the Australian Open, the ATP Cup (the Davis Cup’s rival which debuted last year), and the Generali Open Kitzbühel, the Austrian event on the ATP 250 tour.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataEarlier this month, the Davis Cup became the first tennis tournament to strike a deal with Socios, the blockchain-based fan engagement platform.
The agreement will see the creation of a Davis Cup fan token, $DAVIS, which will launch at the Kosmos Sports Summit in Madrid, Spain, on 4 November. It will be available via socios.com.
Through this, fans will be able to access exclusive content, be involved in the decision-making process by voting in polls and take part in games, competitions and quizzes to earn club benefits and experiences.
Socios has partnerships with over 70 sports franchises across soccer, fighting, motorsport, cricket, basketball and gaming, but this represents its first partnership in tennis.
The International Tennis Federation reformed the Davis Cup through a 25-year, $3-billion partnership with Kosmos, the sports and media investment group founded by Spanish soccer star Gerard Piqué, with significant backing from Rakuten, the Japanese e-commerce giant.
