Fox Networks Group, the international pay-TV broadcasting group, has landed the media rights across the US and the Caribbean to Italian soccer’s second-tier Serie B through a multi-year agreement signed with Helbiz Media, the new US-based OTT platform which is the exclusive distributor of Serie B media rights.
The announcement, made by Helbiz Inc, the transportation company that owns Helbiz Media, will see Fox provide live broadcast coverage to Serie B matches and game highlights for the next three seasons, including the 2021-22, 2022-23 and 2023-24 campaigns.
Under the terms of the deal, Fox will broadcast three Serie B games per week live with English commentary. Helbiz Live will provide Italian commentary in the region.
This marks Helbiz Media’s first partnership in North America, as well as the first time Serie B will be offered in the region.
Mauro Balata, president of Lega Serie B, said: "This season has marked an enormous international growth of Serie B following the recent broadcast agreements announced in several countries on three continents.
“Fox and the North American market was the missing piece. It was an ambitious goal of ours, only a dream until a few months ago and we are honoured to have achieved it. It gives us great satisfaction to be able to reach our Italian fans who are in the United States. We thank the many credible investors who operate in this market that are betting on our championship.”
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Matteo Mammi, chief executive of Helbiz Medi, added: "We are honoured to partner with Fox. The Serie B Championship could not find a better place to be broadcasted throughout North America.
“This partnership represents a huge step in terms of coverage, potential reach and editorial treatment for Serie B and expands the international presence of Helbiz Live. It also clearly demonstrates the growing interest in the Serie B Championship worldwide. With Fox and Helbiz Media broadcasting throughout the USA and the Caribbean, Serie B will receive great exposure in America.”