The Saudi Cup 2024 horse racing event will be shown live by over 30 broadcasters, with the event having a $ 33.5 million total prize money.

The sports and entertainment giant IMG will produce the world feed, which will cover the full Saturday card, with six group races. The event will end with a golden hour program that focuses on the cultural and sporting elements of the Saudi Cup.

Some headlining agreements include in the US with Fox Sports maintaining their coverage with the full undercard also available to American fans on Fanduel TV.

Saudi Sports Channels (SSC) will once again be the host broadcaster, while Racing TV and Virgin Media lead the field of 11 European broadcasters.

The Saudi Cup will have coverage across Latin America via ESPN, with the broadcast being on its linear channels in 50 territories, as well as being available pan-regionally on their digital platform Star+, while Sony Pictures Networks have retained their broadcast agreement across India and the wider subcontinent.

TransVision meanwhile will show the event in Indonesia for the first time.

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Chris Bevan, chief commercial officer for the Jockey Club of Saudi Arabia, said: “We are delighted that the Saudi Cup has become firmly established as a major international race weekend.  Both the volume and quality of our international broadcaster partnerships reflect our rising profile on the world stage.

“HBA Media plays a pivotal role in the global awareness of the Saudi Cup and together we aim to provide sporting fans with an exciting and entertaining product.”

HBA Media, the UK-based agency, owns or represents the international media rights to most of the largest horse racing events, including the Saudi Cup.

Frank Sale, managing director of HBA Media, said: “The Saudi Cup race card has attracted a stellar line-up from all around the world. This is mirrored in broadcasts with over 30 international outlets and major sports networks showcasing the competitive card across some 170 territories.

“It is a privilege to work in partnership with the Jockey Club of Saudi Arabia and to witness firsthand the growth and passion for horse racing within the region.  Our long-term association with the Saudi Cup (since inception) enables HBA Media to achieve the best commercial returns for the federation and we look forward to assisting with this sporting spectacle moving forward.”

Now entering its fifth year, the 2024 Saudi Cup will take place on February 23 and 24.

Last year, HBA Media expanded the reach of the 2023 Saudi Cup across 170 territories.

The agency, which has been the dedicated media and distribution partner of the event since 2019, secured a total of 35 global broadcasters, up from 30 the previous year.