Saran, the Turkish media group, will show soccer’s 2022 FIFA Club World Cup in 16 countries across Europe and Asia.
It will air the tournament in Armenia, Azerbaijan, Belarus, Estonia, Georgia, Ireland, Kazakhstan, Kyrgyzstan, Latvia, Lithuania, Moldova, Tajikistan, Turkey, Turkmenistan, Ukraine, and Uzbekistan.
Through the deal, announced today (January 26), Saran is afforded exclusive live, delayed, highlights, and clips rights across all platforms – including TV, online, and mobile – within the territories.
The agreement is one of a series struck since the turn of the year for the tournament, including with Globo in Brazil, Canal Plus in France, and Sky Italia.
The Club World Cup is contested by winners of the major continental club competitions around the world.
The 2023 edition, which runs in Morocco from February 1 to 11, will be played out by Flamengo (Conmebol), Real Madrid (UEFA), Al-Hilal (AFC), Wydad Casablanca (CAF), Seattle Sounders FC (CONCACAF), Auckland City (OFC), and Al Ahly (host nation representative).
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By GlobalDataFIFA is making major efforts to grow the Club World Cup, with its president Gianni Infantino recently announcing that the competition will be expanded to 32 teams in 2025 and be played as an end-of-season tournament in the summer.
Image: Francois Nel/Getty Images