Domestic rights to Italian men’s soccer’ top-tier Coppa Italia knockout competition for the 2024-27 cycle could be awarded today (October 30), with top-tier clubs reportedly set to vote on proposals from public-service broadcaster Rai and commercial network Mediaset.
Local rights to the Coppa Italia (season-long) and Supercoppa (an annual match) are currently held by Mediaset, which replaced Rai in a €48.2 million ($57.1 million) per season deal covering the 2021-22 to 2023-24 cycle.
This process covering rights to those competitions between 2024-25 and 2026-27 has already been dragging on for some months already, with an initial deadline for offers for July 13. Even before then, private negotiations were taking place, after initial offers had been rejected.
Now, it has been been reported by Italian media that at a meeting of top-tier Serie A clubs on Friday (October 27), it was agreed to carry on with private negotiations with both Rai and Mediaset, with both broadcasters expected to submit fresh bids today.
Serie A is attempting to secure at least €55 million annually from the sale of these rights.
The leagues clubs could then vote on these new proposals later today, with another meeting scheduled.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataLast week, the league’s member clubs voted to accept a domestic Serie A media rights offer for the next five seasons from current partners Sky Italia (pay-TV) and DAZN (streaming).
The bids from the incumbent rights-holders through to 2029 are worth at least €4.5 billion ($4.8 billion) in total, equating to €900 million per season. This is a small drop from the current fees paid by Sky and DAZN, however, which come to €930 million annually.
DAZN is set to pay €700 million yearly to cover every fixture during the five seasons, while Sky will contribute €200 million annually to co-broadcast three weekly games (alongside DAZN) out of the 10. In total, 266 games out of 380 each year will only be available with a DAZN subscription.
Serie A’s overseas rights sales process is also taking place currently, having got underway in August.
That process has initially begun with a tender having been issued for rights across Germany, Austria, and Switzerland.
