UK-based golfing body The Royal and Ancient (R&A) has launched a new global streaming service, powered by the Endeavor Streaming platform.

The R&A TV platform will allow members to watch coverage of the iconic Open Championship organized by the R&A each year, alongside the Women’s Open and other R&A events. Members will also be able to “enjoy enhanced viewing features including multi-view and live event replays to experience more golf content than ever before.”

The streaming platform forms part of the R&A’s overall launch of One Club, an evolved iteration of its (free to join) membership club. The whole expansion has been developed alongside the IMG heavyweight sports marketing agency (of which Endeavor Streaming is a sister company, with both owned by Endeavor).

Rupert Hampel, IMG Media’s executive vice president, has said: “Leveraging our rich media, digital, and streaming expertise across the business, we’re pleased to help the R&A deliver this innovative membership initiative that signifies the next chapter in its growth worldwide.”

Neil Armit, chief commercial officer at the R&A, added: “We want golf to be more accessible and appealing for people of all ages and backgrounds. One Club helps to achieve this by bringing fans and golfers closer to the sport.”

RA& TV will also provide “original golf lifestyle content”. At the same time, One Club will also feature rewards and experience opportunities, access to a golf coaching network, and the chance for members to enter competitive events at various R&A venues.

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One Club has international credit card giant Mastercard as its exclusive presenting partner.