The athlete-backed Professional Triathletes Organization (PTO) has agreed a new broadcast deal with Canadian public service broadcaster CBC ahead of its first event in the country.

As part of the agreement, CBC will provide live free-to-air coverage of all PTO Tour events in 2022.

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PTO content will be shown via CBC Sports digital platforms, including the CBC Gem streaming service and the CBC Sports app and website.

CBC’s coverage will begin with the first-ever PTO Canadian Open in Edmonton which takes place this weekend (July 23 and 24).

The broadcaster will also show the second edition of the Ryder Cup-style Collins Cup triathlon teams event (August 20) and the PTO US Open (September 17-18), as well as preview shows and highlights packages before and after each PTO Tour event.

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Tim Godfrey, PTO chief marketing officer, said: “The new PTO Tour is all about putting the amazing exploits and compelling stories of the world’s best triathletes onto the screens of more sports fans around the world.

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“We can’t wait to get things under way in Edmonton next month, which is why this deal with CBC Sports to show our first-ever PTO Canadian Open live across channels is so important.”

PTO this week launched a new over-the-top platform in partnership with Endeavor Streaming, a subsidiary of the international entertainment agency giant.

The streaming service will go live with the inaugural PTO Canadian Open and will be free to view after users register.