The athlete-backed Professional Triathletes Organization (PTO) has agreed a new broadcast deal with Canadian public service broadcaster CBC ahead of its first event in the country.
As part of the agreement, CBC will provide live free-to-air coverage of all PTO Tour events in 2022.
PTO content will be shown via CBC Sports digital platforms, including the CBC Gem streaming service and the CBC Sports app and website.
CBC’s coverage will begin with the first-ever PTO Canadian Open in Edmonton which takes place this weekend (July 23 and 24).
The broadcaster will also show the second edition of the Ryder Cup-style Collins Cup triathlon teams event (August 20) and the PTO US Open (September 17-18), as well as preview shows and highlights packages before and after each PTO Tour event.
Tim Godfrey, PTO chief marketing officer, said: “The new PTO Tour is all about putting the amazing exploits and compelling stories of the world’s best triathletes onto the screens of more sports fans around the world.
“We can’t wait to get things under way in Edmonton next month, which is why this deal with CBC Sports to show our first-ever PTO Canadian Open live across channels is so important.”
PTO this week launched a new over-the-top platform in partnership with Endeavor Streaming, a subsidiary of the international entertainment agency giant.
The streaming service will go live with the inaugural PTO Canadian Open and will be free to view after users register.