The Professional Fighters League (PFL), the US-based mixed martial arts (MMA) series, has today agreed a multi-year media rights renewal with Brazilian TV network Globo.
The extended deal will see Globo continue to serve as the exclusive broadcast partner in the country for all PFL and Bellator live events, as well as archival footage and original content.
PFL and Bellator live events will air on Globo's Combate platforms (pay-TV channel, website, app, and social networks), in addition to being featured live on Globo’s free-to-air platform.
The upcoming 2024 PFL regular season will feature eight Brazilian fighters, including Larissa Pacheco, Antonio Carlos Jr., Renan Ferreira, Bruno Cappelozza, Raush Manfio, and Natan Schulte who have all become PFL world champions across different weight classes in recent years.
Meanwhile, French fast-food brand G La Dalle has extended its partnership with PFL Europe, the series' continental competition.
The renewed partnership covers the first event of 2024 on Thursday (March 7) at the Accor Arena in Paris.
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By GlobalDataThe two companies previously partnered in 2023 to celebrate the breakout of Parisian fighter Cedric Doumbe.
PFL Europe launched in partnership with sports streaming service DAZN towards the back end of 2022 as a regional feeder competition for the PFL.
The regional series features 32 European fighters from 14 countries competing against each other in four weight classes.
All PFL Europe events are broadcast live on DAZN, as well as on other major international television channels.