Orange Espana, the Spanish arm of the international telecoms operator, will show the upcoming Supercopa de Espana (Super Cup) after striking a deal with Telefonica, the rightsholder of the domestic soccer competition.
The four-team tournament will be available to Orange customers in Spain via Telefonica’s Movistar Supercopa channel, which the telecoms firm will incorporate into its audiovisual offer for pay-television subscribers with plans that involve soccer.
Orange customers can watch all three matches of the mini-tournament at no additional cost.
The games can also be shown by commercial establishments, such as hotels, bars, and restaurants with subscriptions to the Orange TV service.
The Supercopa gets underway this week and features last season’s winners and runners-up of Spain’s top-flight La Liga and Copa del Rey knockout cup competition.
The four competing clubs are Atletico Madrid (LaLiga winners), Real Madrid (LaLiga runners-up), Barcelona (Copa del Rey winners), and Athletic Club (Copa del Rey runners-up).
The competition begins with the ‘El Clasico’ encounter between arch-rivals Barcelona and Real Madrid in the first semi-final on Wednesday (January 12), followed by Atletico Madrid vs Athletic Club the following day.
Orange already has an existing content-sharing deal with telecoms giant Telefonica to show LaLiga matches to its pay-TV subscribers this season.
Orange airs nine of the 10 fixtures from each LaLiga matchday, all 11 games from each round of the second-tier Segunda Division, and action from the UEFA Champions League, Europa League, and new Europa Conference League under that agreement.
Telefonica, according to its own data, currently has over 8 million Spanish pay-TV subscribers, while Orange’s TV customer base reportedly stands at around 725,000 subscribers.
