North America’s National Women’s Soccer League (NWSL) has teamed up with Endeavor Streaming, a subsidiary of the international entertainment agency giant, to launch a global streaming service for viewers outside of the US for the upcoming 2023 season.
Through the tie-up, matches will be made available free of charge for fans globally on nwslsoccer.com.
In addition, the league has announced two streaming deals with international distributors DAZN and Tigo, which it said will secure additional access to live NWSL matches for audiences across more than 25 countries around the world.
The agreement marks the first time the NWSL has launched its own global streaming offering for viewers outside of its home market. The service is powered by Endeavor Streaming’s platform and will stream live coverage for every league match during the 2023 season.
Pete Bellamy, Endeavor Streaming chief commercial officer, said: “This partnership will deliver a scalable and high-quality international streaming platform that gives global soccer fans not in the US a dedicated destination to watch all the best US women’s soccer.
“We’re excited to continue our global momentum in women’s sport, helping some of the biggest leagues and federations in the world grow their audience, increase accessibility, and build direct relationships with their fans.”
Global sports streaming platform DAZN has acquired the non-exclusive broadcasting rights to NWSL matches in key markets including Spain, Italy, Germany, Austria, Switzerland, Japan, the UK, France, Belgium, and Portugal, as well as Scandinavia (Norway, Denmark, Sweden), Brazil, and the Netherlands.
It will broadcast at least two matches per week and non-live content, including all highlights, shown on its over-the-top (OTT) platform and DAZN Women’s Football YouTube channel geo-targeted in those markets.
NWSL coverage will appear non-exclusively on Central American-based distributor Tigo in Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, and Panama.
In addition to coverage of the regular season, DAZN and Tigo will also air the NWSL Playoffs as well as the 2023 NWSL Challenge Cup and additional non-live content.
DAZN said it will “help fast-track the growth of the league in Europe and around the world through its channels with highly engaged women’s football audiences, content, and promotion.”
The streaming service adds the NWSL to its growing portfolio of premium women’s soccer rights that includes the UEFA Women’s Champions League, Germany’s Frauen Bundesliga, Spain’s Liga F, and the English Women’s Super League, Women’s FA Cup, and WE League.
Jessica Berman, NWSL commissioner, said: “We are excited to put a global spotlight on the players who bring top-tier competition and entertainment to the NWSL.
“Especially with this being a World Cup year, we’re looking forward to providing our global fanbase the opportunity to watch these players compete for their respective NWSL clubs before the World Cup competition begins and upon their return this summer.”
The 2023 NWSL campaign begins tomorrow (March 25), with the North Carolina Courage taking on the Kansas City Current in the season opener.
Meanwhile, the NWSL has extended its long-standing partnership with brewing giant Anheuser-Busch for the forthcoming season.
As part of the renewal, Bud Light will now serve as the official beer sponsor of the league.
Bud Light will also serve as the presenting sponsor of the NWSL Playoffs, the NWSL Championship, and the NWSL Most Valuable Player award.
The beer brand will also continue to activate locally with the support of the teams and stadiums.