The Norway team celebrates winning the bronze medal in women’s handball at the Tokyo 2021 Olympics. (Maja Hitij/Getty Images)

NRK, the Norwegian public-service broadcaster, has unveiled a tie-up with media giant Warner Bros. Discovery (WBD) to provide full live athletics coverage from the Paris 2024 Olympic Games.

All events from the various athletics disciplines during next year’s summer Olympics will be shown live on NRK, while WBD will maintain its position as the exclusive rightsholder in Norway for every single event from the Paris games.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

This tie-up follows on from NRK and WBD between them securing rights to all Olympic Games’ between 2026 and 2032, in January this year.

NRK will cover athletics events on both its linear platforms and on the NRK TV online service.

The Paris Olympics will run between July 26 and August 11, and in addition to TV rights covering the athletics, NRK also holds radio rights for all Olympic events.

See Also:

Vibeke Fürst Haugen, broadcast manager at NRK, has said: “We believe that this news will benefit the Norwegian public, and look forward to conveying historic sporting achievements together with the talented people at Warner Bros. Discovery.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Magnus Vatn, program director at WBD Norway, added: “Being able to hand over the baton to NRK for athletics now, we do so with pleasure and knowing that they will manage the right very well. This will be a foretaste of how we will collaborate on the Olympic Games in the future as well.”

WBD holds rights to all Olympic Games through the 2018-24 cycle in 50 European countries in a major deal unveiled in 2015 which is believed to be worth just under $1.5 billion in total.

During the last summer Olympics, in Tokyo three years ago, Norway secured eight medals in total, with three athletic golds.

For the Tokyo Games, action was also covered free-to-air by the VG broadcaster, through a late sub-licensing deal.