Nova Sports, the commercial broadcaster in the Czech Republic and Slovakia, is set to launch two new premium sports channels on 13 August and has acquired a range of top-tier soccer rights – including for the prestigious pan-European Uefa Champions League – to mark the occasion.

Local media has reported the channels will be called Nova Sport 3 and Nova Sport 4, and that they will offer viewers the Champions League, as well as other premier soccer including action from Italy’s Serie A, the Spanish LaLiga, and the Bundesliga from Germany, during the upcoming 2021-22 campaign.

Nova has said it will offer viewers "most matches" from the upcoming Champions League campaign.

It said the rights to those competitions have been secured through a partnership with Saran Media Group, the Turkey-based agency that distributes a host of rights across Czech Republic and Slovakia. 

The channels will be distributed across multiple platforms and TV providers, including through O2 TV, T-Mobile, Ceska Republika, Slovak Telekom and Digi Slovakia.

Saran holds LaLiga distribution rights in the two European countries until 2026, and Serie A rights in the same markets until 2024, both deals starting with the upcoming 2021-22 season.

The AMC media group meanwhile secured Champions League rights in the duo of markets in June this year, rights which the network will now share with Nova.

Didier Stoessel, chief executive of CME, Nova’s owning company, said: “We are excited that we were able to conclude this agreement for our viewers. The key element for CME is the production of premium sports content.

“By acquiring these rights, we have significantly improved CME’s position in the Czech Republic and Slovakia.”

Nova, Digizone has reported, also plans to launch a new channel specifically for female viewers in the next few months, called Nova Lady.