NOS, the Dutch public-service broadcaster, has secured free-to-air rights to 25 matches from soccer’s 2023 Fifa Women’s World Cup, to be held in Australia and New Zealand.
The Netherlands network will show all games which the Dutch national team plays (presuming they qualify), as well as the opening match and all key fixtures from the knockout stages, on its linear channels.
Fifa, soccer’s global governing body, has allocated the rights to NOS and has also said it will make an announcement regarding rights to the remaining matches, potentially to be allocated to a pay-TV broadcaster, in due course.
NOS also held rights to the 2019 edition in France and secured an audience of 5.5 million viewers for the final, in which the US beat the Netherlands – an 88 per cent market share.
The broadcaster held exclusive rights to the 2019 Women's World Cup but is unlikely to retain that position for the tournament in two years' time.
The tender process in the Netherlands for WWC rights kicked off in June, with a bid deadline of 6 July.
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The 2023 edition of the Women’s World Cup will take place from 20 July to 20 August, with matches to be played at 10 stadiums in nine cities, and will be the first edition of the tournament to feature 32 teams, with previous World Cups having only been comprised of 24.
Kay Madati, chief commercial officer at Fifa, said: “NOS is a very experienced broadcaster of women’s soccer, having broadcast international tournaments in the Netherlands since 2009. We are pleased to extend our long-standing partnership with NOS to the Fifa Women’s World Cup 2023 and look forward to working with NOS to continue helping to showcase women’s soccer.”
NOS already holds packages of multiple top-tier national teams soccer competitions over the next few years, including the men’s 2022 Fifa World Cup, all matches of the Dutch national team until 2025 and the 2024 European Championships.
In terms of women’s soccer, it will also cover the Women’s European Championships next year in England, for which the Netherlands have qualified.
Domestic rights to the 2023 WWC, meanwhile, were sewn up earlier this year by Sky New Zealand, the leading pay-TV broadcaster in that country, and by Optus, the Australian telecoms firm.
Elsewhere, rights in Poland were secured by Nordic Entertainment Group, the expanding media giant, in June, with that service having already acquired rights in Sweden, Norway and Denmark.