The National Hockey League (NHL), North American ice hockey’s elite competition, has relaunched its free smart-TV application in collaboration with digital streaming platform ViewLift.
The app allows users to customize feeds to suit their team of choice, with highlights, ancillary programming, and shoulder content all available on the offering.
Nili Doft, NHL senior vice president for digital media stated: “The redesigned NHL app gives fans easy and engaging destinations to catch all the latest highlights and recaps of their home teams and the League overall.
“ViewLift’s expertise in sports streaming is ensuring that we can curate and present compelling content to our fans.”
ViewLift has been involved in NHL streaming beyond the league itself in the past, boasting franchises including the Washington Capitals among its clients.
In August, the firm agreed a digital rights deal with the 2022-23 Stanley Cup-winning franchise the Vegas Golden Knights to broadcast games locally.
Under a multi-year partnership, ViewLift streams all Golden Knights games live on digital platforms, providing coverage for fans in Nevada and surrounding states in the team's broadcast territory.