American football’s NFL has today (July 25) officially launched its in-house streaming platform.

The NFL+ service is a mobile-focused platform that will show games limited to what fans could ordinarily watch in their local markets.

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Yahoo had held rights for these games to be distributed via mobile phones and tablets but its deal ended this year.

The content on the new service includes access to live out-of-market pre-season games, live local and primetime regular season and postseason games (phone and tablet only), live local and national audio for every game, NFL Network shows on-demand, and NFL Films archives.

With the launch of NFL+, NFL Game Pass, the digital subscription oer-the-top service that featured all live NFL games, will no longer be offered in the US.

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NFL+ is available for $4.99 per month or $39.99 annually. Fans will also have the option to upgrade to NFL+ Premium for $9.99 per month or $79.99 per year, which offers all of the features of NFL+ as well as full and condensed game replays.

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Roger Goodell, NFL commissioner, said: "Today marks an important day in the history of the National Football League with the launch of NFL+. The passionate and dedicated football fans are the lifeblood of the NFL, and being able to reach and interact with them across multiple platforms is incredibly important to us.

“We look forward to continuing to grow NFL+ and deepening our relationship with fans across all ages and demographics, providing them access to a tremendous amount of NFL content, including the most valuable content in the media industry: live NFL games."

The NFL’s main domestic broadcast rights are held by Paramount-owned CBS, Disney-owned ESPN/ABC, Comcast’s NBC, Fox, and Amazon under 10-year agreements worth a combined $110 billion.