American football’s NFL has entered into a multi-year commercial deal with Chinese television and consumer electronics manufacturer TCL.
Through the tie-up, announced yesterday (January 12), TCL has come the NFL’s official TV partner.
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TCL now has the right to use the NFL’s marks and logos, and to work with teams and players to market its products.
The partnership, a joint release has said, “paves the way for TCL to reach the NFL’s massive fanbase …”
Nana-Yaw Asamoah, the NFL’s senior vice president of partnership strategy and new business, stated: “The NFL spends a lot of time evaluating potential partners to ensure their products, performance, and culture match our standard for excellence and TCL is a perfect fit. We look forward to helping them continue to grow their brand recognition and business."
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Chris Hamdorf, senior vice president for TCL North America, added: “As TV and sports have long been a winning marriage, becoming the official TV partner of the NFL gives TCL a strategic partnership to affirm its formula for success – high quality, unmatched performance, and exceptional value among consumers who expect the best.”
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By GlobalDataThe deal has been struck as the NFL begins its post-season playoffs, which will conclude with Super Bowl LVII on February 12 in Glendale, Arizona.
