RedeTV, a Brazilian commercial broadcaster, has struck a three-year rights deal to cover American football’s NFL until the 2025 campaign.
The deal, which was reported to be in the offing in mid-May, was announced by RedeTV yesterday (August 18).
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It will see RedeTV cover the action from the 32-team NFL through until the culmination of the 2024-25 season on its free-to-air (FTA) platforms and will extend through each regular season to the post-season playoffs and the iconic championship-deciding Super Bowl.
The broadcaster has added it will “also show a series of special content” during the next three years, including a weekly round-up of NFL action, player profiles, analysis, and archive footage.
The deal represents the first time NFL regular season action will be covered by an FTA Brazilian broadcaster since early 2018 – when games were shown by the now-defunct TV Esporte Interativo.
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Last year, live NFL regular season action was covered in Brazil by international sports heavyweight ESPN.
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By GlobalDataRedeTV covered the 2022 Super Bowl in February, marking the first time Super Bowl action was shown FTA in the country in 24 years.
Terence Ihm, the NFL’s director of international business development, said: “Reaching our fans internationally and bringing the passion and excitement of our sport is a top priority for the NFL … This agreement with RedeTV will allow fans across Brazil to follow the entire NFL season, including one of the biggest sporting events on the planet, the Super Bowl.”
Amilcare Dallevo Neto, head of sales and value creation at RedeTV, added: “RedeTV is proud of this partnership with the NFL, one of the biggest sports properties in the world with a legion of fans in Brazil. As well as the success of Super Bowl LVI, we are sure of the gigantic strength of the next seasons of the NFL on open TV.”
Elsewhere, the NFL yesterday announced the launch of NFL All Day, an “exclusive digital video highlight non-fungible token [NFT] platform”, alongside the NFL Players Association (NFLPA) and Dapper Labs, the consumer blockchain firm.
The league has said NFL All Day gives fans “a next-generation collector experience”, where they can buy, own, and trade licensed NFTs of digital video highlights called Moments.
Fans will be able to assemble a collection of such clips, featuring the “greatest and most sought-after players throughout the season.”
The first public pack of these moments will be made available today (August 19).
OneTeam Partners, a group licensing firm that leads the digital games licensing operations for the NFLPA, brokered the deal between all parties.
The NFL and Dapper Labs first entered into an NFT-focused agreement in September last year.
Joe Ruggiero, senior vice president of consumer products at the NFL, said: “Today, we welcome fans worldwide to NFL All Day, allowing them to experience their fandom in a new way that bridges the emerging technology of NFTs with our game.
“Last year's soft launch brought in a surge of early adopters who began collecting video highlight NFTs of NFL plays, and we plan to grow the number of users significantly with the official launch of the platform …”
Roham Gharegozlou, chief executive and co-founder at Dapper Labs, added: “We're excited to welcome millions of fans to NFL All Day, and enable them to own a piece of the sport they love as well as join a strong and vibrant community of fellow fans."
