New World TV (NWTV), the Togo-based satellite television network, has agreed a deal with Uefa, European soccer’s governing body, for exclusive broadcast rights to all national team competitions in French-speaking sub-Saharan Africa until 2028.
The multi-year deal grants NWTV exclusive free-to-air, pay-TV, mobile, and digital rights for the competitions in 22 territories.
These comprise Benin, Burkina Faso, Burundi, Cameroon, Central African Republic, Chad, Comoros, Cote d’Ivoire, Democratic Republic of Congo, Djibouti, Gabon, Madagascar, Mali, Mauritania, Mauritius, Niger, Republic of Congo, Republic of Guinea, Rwanda, Senegal, Seychelles, and Togo.
The agreement covering the 2022-28 cycle was brokered by the MBS Sports agency.
The long-term contract includes all men’s and women’s competitions played during the period such as the Uefa European Championships in 2024 and 2028, three editions of the Nations League in 2022-23, 2024-25, and 2026-27, and this year’s delayed Women’s Euros.
It additionally covers all qualifiers for the Euros, friendlies, and all youth tournaments.
Last July, NWTV also acquired media rights to the 2022 Fifa World Cup and the 2023 Women’s World Cup across 19 French-speaking countries. That deal covers live pay-TV rights to all 64 matches at both tournaments.
Nimonka Kolani, NWTV’s managing director said: “NWTV gives special attention to making sure all Africans can access premium content at a decent price.
“We are delighted that we have secured another major international sports competition that reinforces our relationship with the audience who will be able to have live coverage in French or in their home languages. We will, through strategic partnerships, reach several millions of viewers.”