New World TV (NWTV), the Togo-based satellite television network, has agreed a three-year media rights deal with the Confederation of African Football (CAF).
The agreement covers the free-to-air and paid broadcast rights to all CAF competitions from 2023 to 2025 in 46 countries in sub-Saharan Africa.
In total, 13 competitions, including the 2023 and 2025 editions of the African Cup of Nations (AFCON), will be broadcast by New World Sport from Lomé, Togo, in French, English, Portuguese, and African languages such as Lingala, Wolof, Bambara, Swahili, and Ewe.
New World TV spokesperson Louis Biyao said: “This is the first time that an African company has obtained exclusive rights to broadcast AFCON competitions.
“The New World TV group achieved a feat by winning this contract against other large African and international companies, demonstrating its expertise acquired over the last two years with the broadcasting rights for the 2022 FIFA World Cup, UEFA competitions, the English FA Cup, Bundesliga, the Spanish Cup, and the Italian Cup.”
NWTV will broadcast 13 different competitions taking place over the next three years, including the League of CAF men's and women's champions, as well as the U17 and U20 AFCON.
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Togolese soccer legend Emmanuel Adebayor will also work as a consultant for New World TV as a part of the deal.
In July, NWTV also signed a three-season media rights partnership with Bundesliga International, the global commercial rights division of the German league.
NWTV acquired non-exclusive pay-TV rights to the Bundesliga for the next three campaigns, in both French and selected local languages, as well as a package of free-to-air rights in Togo alone.
NWTV also held Sub-Saharan French and local language rights to the 2022 Qatar World Cup having agreed a deal with governing body FIFA the previous year.