New World TV, the Togo-based satellite television network, has entered into an agreement with telecoms firm Airtel Africa for coverage of soccer’s upcoming FIFA World Cup across multiple territories in the region.
Under the deal, subscribers to the company’s Airtel TV streaming service will have live and exclusive access to soccer’s showpiece tournament in the Democratic Republic of Congo (DRC), Congo Brazzaville, Gabon, Chad, Niger, Madagascar, and Seychelles.
In addition, under the terms of the agreement, Airtel TV subscribers in these markets will be able to watch all UEFA national team competitions until 2028 and the FIFA 2022 and 2023 competitions such as next year’s Women’s World Cup.
New World TV holds sub-Saharan French and local language rights to the Qatar World Cup having agreed a deal with FIFA last year.
In January this year, the network snapped up rights to European soccer’s various top-tier national team competitions until 2028 through a deal with the UEFA governing body.
Nimonka Kolani, managing director for New World TV, said: “New World TV is thrilled by this partnership with Airtel. This shows again our willingness to provide the best content to all Africans. The World Cup is the best competition in the World and it is NWTV’s mission to make it an exciting experience.”
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Last month (October), New World TV agreed deals with 42 broadcasters in sub-Saharan Africa for free-to-air coverage of the World Cup.
The agreement will allow the broadcasters to show a premier set of 28 games from the event on free TV.
The New World TV deal covers 19 territories in the southern half of the continent including Benin, Burundi, Burkina Faso, Cameroon, Central African Republic, Ivory Coast, Guinea, Mali, Mauritius, Rwanda, Senegal, and Togo.
It will retain pay-TV rights to all 64 games from the 32-team World Cup, which will run from November 20 until December 18.
For the 2018 World Cup in Russia and the 2019 Women’s World Cup in France, Canal Plus Afrique, an arm of the France-based pay-TV broadcaster, held French-language rights in the region.
Of the aforementioned countries, Cameroon and Senegal have qualified for the World Cup, with Ghana, Tunisia, and Morocco the other African nations that will be present.
SuperSport, the South Africa-based subscription broadcaster, has already been awarded English-language pay-TV rights to the 2022 World Cup across sub-Saharan Africa.