Nordic Entertainment Group, the European media giant, is to offer exclusive coverage of Italian women’s top-tier soccer in 10 countries on the continent until summer 2023, under a new deal announced today.
NENT has secured rights to over 40 games per season from the 12-team women’s Serie A Femminile until the end of the 2022-23 season in the following countries: Sweden, Norway, Denmark, Finland, Iceland, Estonia, Latvia, Lithuania, Poland and the Netherlands (in the latter country, NENT plans to launch in the first quarter of 2022, so coverage will start then).
Coverage will be provided by the Viaplay streaming service, with subscribers also receiving access to games from the women’s Supercoppa and Coppa Italia competitions for the two years.
The deal has been brokered by For Media Sports Management, an agency based in London and Dubai, and will stretch across the 2022-23 season when the women’s Serie A will turn fully professional, becoming the first female sports league in Italy to do so.
Peter Norrelund, chief sports officer at NENT Group, has said: “We have a long-term commitment to bringing women’s football to as many new audiences as possible. Viaplay will now stream nearly 150 top women’s matches every year and the skills of the Italian game are an ideal addition.
“We are particularly happy to support Serie A’s step towards full professionalisation.”
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The Serie A Femminile is added to NENT’s expanding portfolio of top-tier European women’s soccer – premium Italian action now joins the English Women’s Super League, the Frauen-Bundesliga in Germany, and the Gjensidige Kvindeliga from Denmark, as being covered by NENT.
Viaplay also shows select games from the Liga Iberdrola in Spain.
In terms of national women’s soccer, NENT will be the exclusive home of the 2023 Fifa Women’s World Cup in Sweden, Norway, Denmark and Finland.
Earlier this month, Italian telecoms firm TIM renewed its title sponsorship of the Serie A Femminile in a deal that also includes streaming rights to matches.
The two-year agreement was struck with the FIGC, the national federation, strengthening a relationship that dates back to 1999.
TIMVision, the company’s streaming service, will be the title sponsor of the league for the next two seasons, until the end of 2022-23.
TIMVision has streaming rights to the Serie A Femminile and will offer all matches in Italy.
It will also show the quarter-finals, semi-finals and final of the women’s Coppa Italia and Supercoppa Italiana.
La7, the free-to-air commercial network, has already picked up a package of rights to the women's league and will offer 28 live matches per season over the next two years.
Meanwhile, prominent pay-TV broadcaster Sky Italia has picked up a package of live domestic rights to this season's men's Serie C.
Sky Italia will have rights to eight matches per gameweek from the third-tier league, with the coverage being available on both its linear and digital platforms.
Marzio Perrelli, Sky Italia's executive vice-president, said: "We are happy to announce this acquisition which reaffirms Sky's closeness to Lega Pro, a nursery where the talents of the future grow."