NBC Sports, the sports division of the major US network, will continue to broadcast cycling’s premier Tour de France after today (February 15) announcing a six-year contract extension with competition organizers Amaury Sports Organization (ASO).
The new agreement will see NBC Sports provide live coverage of every stage of the event across its Peacock streaming service, while select stages will also be simulcast live on NBC throughout the three-week event from 2024 until 2029.
The broadcaster’s coverage will also include NBC Sports-produced pre-and-post race studio shows, full-stage replays, highlights, stage recaps, and rider interviews.
This year’s edition, running from July 1 to 23, will also be aired by NBC Sports as part of its previous deal with ASO.
That broadcaster has held rights in the US for the Tour de France since 2001.
John Miller, president of acquisition and partnership at NBC Sports, said: “We’re excited to reach this long-term agreement with ASO to present the world’s most prestigious cycling event live on Peacock for years to come.
“With the Tour de France and our extensive cycling portfolio, we are proud to continue as the home of cycling in the United States, while continuing to bolster Peacock’s best-in-class slate of live sports programming.”
The rights to the Tour de France are part of a larger deal between NBC and ASO, which includes rights to the Vuelta a España, La Vuelta Femenina by Carrefour, the Tour de France Femmes avec Zwift, Paris-Roubaix, Paris-Roubaix Femmes avec Zwift, La Flèche Wallonne, and Liège-Bastogne-Liège, Criterium du Dauphine, and Paris Tours.
Also included are the Schneider Electric Marathon de Paris, the world’s second-largest marathon, and the Dakar rally, the world’s most challenging off-road endurance race.
ASO chief executive Yann Le Moënner said: “We are delighted to be able to extend our long-term partnership with the NBCU group, which promotes the Tour de France and all the major ASO sporting events to the American public on a cross-platform basis, including women’s cycling such as the Tour de France Femmes avec Zwift that NBC Sports has supported since the first edition in July 2022.
“The combined coverage via Peacock, which will show the entire races from the beginning to the end, and network television, will ensure that everyone has access to the best of world cycling.”