The Milwaukee Bucks NBA basketball franchise will return to full-season over-the-air television for the first time in 31 years through a partnership with Rincon Broadcasting Group.
As part of the agreement, the Wisconsin-based team’s preseason and regular-season games in the 2026-27 season will be shown on MY24 and statewide affiliates.
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MY24 first served as the over-the-air broadcast home of the Bucks from 1988 to 1994.
Games will be available to viewers in the Milwaukee area over-the-air on MY24 and on most major cable systems and YouTube TV during the 2026-27 season.
Details on a statewide affiliate network and streaming options will be announced at a later date.
Through the partnership, pregame, in-game, and postgame coverage will be offered for all locally available Bucks games during the coming season.
The over-the-air broadcasts began on MY24 during the Bucks’ game at the 2026 NBA Summer League against the San Antonio Spurs in Las Vegas yesterday.
The Bucks will play further games against the Phoenix Suns today and the Charlotte Hornets on Wednesday.
Josh Glessing, Bucks and Fiserv Forum president, said: “This season marks an exciting return to our roots as we bring Bucks basketball back to full-season over-the-air television for the first time in more than three decades.
“We’re grateful to our partners at Rincon Broadcasting Group for helping us make Bucks games more accessible to our fans throughout Wisconsin.”
Good Karma Brands will partner with the Bucks to lead media and advertising sales and develop a full statewide network of affiliates.
The Bucks will also develop a direct-to-consumer streaming service to further expand access to its games.
