Mola, the subscription streaming service, has today (June 20) announced the renewal of its exclusive media rights deal with mixed martial arts’ (MMA) Ultimate Fighting Championship (UFC) in Indonesia.
Under the multi-year agreement, the platform will continue to feature all live UFC events, including numbered events and Fight Nights, plus “hundreds of hours” of programming from original shows such as UFC Countdown, UFC Connected, Road to UFC, and classic combat sports events.
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In addition, Mola will also re-air a primetime broadcast of the upcoming UFC 290: Volkanovski vs. Rodríguez event on terrestrial channel ANTV on July 9.
During the partnership to date, UFC and Mola have worked together to increase UFC’s brand footprint in Indonesia.
UFC launched its first social media accounts in Bahasa (Indonesia's official language) on Facebook and Instagram, while Mola has initiated an athlete development program that offers promising Indonesian prospects advanced training in the US.
In Indonesia, UFC claims to have more than 51 million fans, the third highest number among countries in Asia.
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By GlobalDataKevin Chang, UFC senior vice president and head of Asia, said: "UFC’s partnership with Mola has been amazing, and we're witnessing a new era of incredible growth in Indonesia.
“Our fan base in the country has become one of the strongest in Asia, so we are excited to extend our partnership with Mola into the foreseeable future and give the next generation of Indonesian fighters a platform to shine.”
Mola chief executive Mirwan Suwarso added: “Not only is MMA the fastest growing sport globally, but it's also garnering more and more viewers in Indonesia with fight fans avidly following our first local fighter, Jeka Saragih, and his journey in UFC.
“Our business has been built on not only providing the best entertainment packages for consumers but also investing back into the communities in which we operate. This is why we are committed to developing homegrown talent to ensure Jeka is just the first in a long line of Indonesian fighters in UFC."
Image: Paul Kane/Getty Images
