Minute Media, the digital media brand owner, has struck a deal to acquire Canada-based STN Video.

London-based Minute Media is reportedly paying around $150 million for the purchase, which will see STN Video’s “additional technology capabilities, distribution, and sports highlight content rights” added to its ecosystem.

STN Video has content distribution partnerships in place with all US sport’s major franchise leagues, including American football’s NFL and baseball’s MLB, and Minute Media has said its own Voltax Video infrastructure will now be complemented by STN’s platform in that space.

STN will also bring a content archive of over two million videos, from partnerships with those US sports leagues.

Founded in 2010, STN Video is headquartered in Victoria, Canada, with arms in the US (New York City and Miami) as well. It allows content publishers access to its video player and, as such, content from partnered services.

In mid-November, it unveiled a partnership with the iconic motor racing series Formula 1 (F1), through which publishers on the STN Online Video Platform now deliver F1 video clips to their users monthly.

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Minute Media, meanwhile, used funding from HSBC Innovation Banking, as well as from BlackRock, to finance the deal.

Minute Media operates three digital sports content platforms – The Players’ Tribune, 90min, and FanSided – with a reach of 60 million daily users.

Germany’s Bundesliga recently enlisted Minute Media’s services, bringing the company on board as its official content partner to boost its presence in North America.

Asaf Peled, founder and chief executive at Minute Media, has said: “Bringing STN Video into the Minute Media family is a big win for our owned sports content brands, distribution partners, and advertisers.

"With STN’s sports content highlight rights and award-winning video technology, Minute Media’s partners and clients will have access to a 360-degree view of the sports industry, combining content from athletes, teams, creators, and now, leagues."

Matthew Watson, STN Video’s chief executive, added: “STN Video was built for distribution partners who care about content, user experience, and monetization,”

“We are thrilled to continue our journey with Minute Media to maximize our global video reach for content providers and advertisers across their unique platforms.”

Read more: Fabio Sa, head of global football strategy at Minute Media, on the company aiming to position itself as a pillar for soccer's growth in the US.