Migu, a subsidiary of the state-owned China Mobile Communications, has secured live streaming rights to French soccer’s top-tier Ligue 1 for the next three years.

Local media has reported that Migu will hold exclusive digital coverage rights for the competition in China during the 2021-22 to 2023-24 rights cycle.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

Chinese subscribers will be able to watch action from the top French league through the Migu Video and China Mobile Mobaihe platforms.

During the last cycle, between 2018 and 2021, broadcast rights to the top French league in China were held by international pay-TV broadcaster BeIN, as well as by Chinese broadcasters PPTV and CCTV (the country’s state-run network).

It has been reported that Ligue 1 and Migu will also collaborate to promote Ligue 1’s commercial development in China, with Migu to promote the specific Ligue 1 Chinese-language social media and online platforms. 

See Also:

The streaming site will also build in a series of Ligue 1-based activations with the aim of growing the league’s appeal in China.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Migu has been busy on the European soccer rights front recently. Last week, it secured exclusive live streaming rights to the 2021-22 season of Italy’s Serie A. 

As well as covering live matches through Migu Video, the broadcaster will produce preview and highlights programming, as well as producing ‘second-screen’ content for fans. It will also, reportedly, conduct e-commerce activities based around the league.
 
Migu also secured live broadcast rights to English soccer’s top Premier League division earlier this month, until the end of the 2024-25 campaign, through a four-year sub-licensing deal with iQIYI Sports. 

In addition, the broadcaster will show action from German soccer’s Bundesliga next season, alongside fellow digital platforms HUYA, Dongquidi and Tencent, in deals brokered by the China Sports Media agency.