Max Sport, the Bulgarian pay-television broadcaster of telecoms firm A1, has secured rights in the country to show the upcoming 2023 FIFA Club World Cup (CWC) soccer competition taking place in Jeddah, Saudi Arabia.
Under the deal, Max Sport will show every match from the tournament, starting with today’s opening fixture between Saudi Pro League champions Al-Ittihad and OFC Champions League winner Auckland City at the King Abdullah Sports City Stadium.
Other sides participating in the tournament, which will end with a final on December 22, include English Premier League side Manchester City, who are representing Europe after winning the UEFA Champions League last year, as well as Copa Libertadores winner Fluminense, AFC Champions League winner Urawa Red Diamonds, CAF Champions League winner Al-Ahly, and Concacaf Champions League winner Club Leon.
Last year’s CWC was shown across wide swathes of the globe by the FIFA+ streaming platform.
This year’s edition will be the last featuring seven teams, with the competition set to expand to include 32 sides from 2025.
The deal comes after UK pay-TV heavyweight TNT Sports, owned by media giant Warner Bros. Discovery (WBD), announced it had snapped up rights to the tournament across the UK and Ireland.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below formBy GlobalData
Other broadcasters that will show the competition include Italian social media-based news outlet Cronache Di Spogliatoio, which will exclusively broadcast the CWC live on YouTube, and Brazil’s Globo, which has extended its CWC rights to cover this year’s edition.
The rights add to Max Sports’ extensive soccer portfolio, which includes Italy’s Serie A, Spain’s LaLiga, the Dutch Eredivisie, the Turkish Cup, North America’s MLS, the Coupe de France knockout competition, the UEFA Champions League, Europa League, and Conference League, as well as the Copa Libertadores and Copa Sudamericana South American club tournaments.
It also holds rights to several motor racing properties including the World Rally Championship, motorcycling’s MotoGP, and Nascar stock car racing series.
Other sports rights include the ATP men’s tennis tour, the National Basketball League, European basketball’s EuroLeague, the athletics Diamond League, and volleyball tournaments organized by the FIVB, as well as ice hockey’s National Hockey League, American football’s National Football League, and mixed martial arts promotion UFC.