Inter Milan, the Italian soccer giants, have become the latest club to launch a channel on Recast, the UK-based sports video platform.
The Serie A side become the first Italian team to have a presence on the platform.
The new channel will feature exclusive content from Inter’s youth sides, including live streaming of games from across their various age groups.
Inter’s new offering will also include match highlights and on-demand features such as interviews, training clips, and archive content.
English Premier League champions Manchester City also launched a Recast channel last month (July).
Inter recently announced a new integrated digital ecosystem comprising a new website, mobile app, e-commerce outlet, and streaming platform.
The new e-commerce platform was created in partnership with financial services firm PwC Italia, while Inter chose UK-based video and technology services provider StreamAMG, to provide the technology for its new Inter TV streaming platform.
Andy Meikle, founder and Recast chief executive, said: "Inter has one of the biggest fan bases in football, and it’s a major coup for Recast to be part of the club’s drive to continue to evolve their connection with their fanbase.
“Our platform was created to remove the subscription barrier, utilizing microtransactions to give fans flexible and affordable options to consume the content they want, while giving rights holders, such as Inter, full control to effectively monetize and manage all of their digital revenue, not just a small percentage.
“Rightsholders around the world are recognizing the increasing change in audience behavior and demand. The subscription model is exhausted – this is a breakthrough period for Recast as rights holders and fans turn to us to provide a future-proofed solution to content streaming".
Alessandro Antonello, Inter’s corporate chief executive, added: "We’re delighted to announce the launch of our channel on Recast. This significant step is part of the club’s evolution and innovation in terms of how it presents content and the ways in which our fans can enjoy it, both in Italy and abroad."
Recast, which operates a free, pay-per-view platform, also has partnerships with second-tier English club Queens Park Rangers, Scotland's Hibernian, British Curling, the World Curling Federation, and Formula Esports. The streaming service has a total of 150 channels that it operates globally.
Meanwhile, Sportdigital Fussball, the German subscription-based television and internet broadcaster, has agreed to a deal with Premier League outfit Liverpool, to carry their in-house LFCTV channel.
Beginning this season, the broadcaster will be showing LFCTV exclusively in Germany, Austria, and Switzerland for the next three years.
Through the channel, Sportdigital Fussball viewers will have access to delayed coverage of Liverpool’s domestic league and cup matches, and highlights of UEFA Champions League games.
The channel will additionally feature exclusive behind-the-scenes content, such as interviews and training footage, as well as documentaries, exclusive reports from press conferences, and a weekly preview show.
Liverpool are managed by popular German soccer coach Jürgen Klopp.
The LFCTV club channel was previously shown in Germany by pay-TV broadcaster Sky Deutschland.
Read our analysis of the launch of Inter's new OTT platform and how other teams are adopting this trend