Infront, the international sports marketing agency, has concluded broadcast deals for soccer’s upcoming 2022 FIFA World Cup in Singapore, Vietnam, and Myanmar.
The tournament in Qatar, which begins on November 20, will be shown in Singapore by telecoms and cable operators Singtel and StarHub, and free-to-air broadcaster Mediacorp.
The trio will provide coverage of all 64 games across multiple platforms both live and on-demand.
This marks the second collaboration between the three companies, following a three-way tie-up for the 2018 World Cup Russia.
Viewers who subscribe to a World Cup 2022 package before November 6 will receive an early bird pricing of $98, down from the usual price of $118.
Packages for all 64 matches will be made available on StarHub’s TV+ and IPTV platforms, Singtel TV, Singtel TV GO and CAST, and Mediacorp’s digital entertainment streaming service meWATCH.
Viewers will also be able to watch nine key matches on free-to-air television via Mediacorp Channel 5, the same number of matches offered for the 2018 tournament.
Meanwhile, SkyNet, the pay-television satellite broadcaster, has secured rights in Myanmar for the third successive World Cup.
All games will be shown live on the SkyNet TV channel, with some matches to be broadcast free-to-air.
The broadcaster will additionally air highlights, as well as live discussion and review shows around the tournament.
SkyNet also held rights to the 2014 and 2018 World Cups.
As recently reported, Vietnam TV (VTV), the country’s state-owned broadcaster, has officially acquired domestic rights to soccer’s showpiece event.
VTV’s package includes cable, satellite, and terrestrial television rights, as well as coverage on the internet, streaming services, social media, and public screenings, with all matches and ancillary programs to be broadcast on its VTV2 and VTV5 linear channels.
As part of the package, FIFA has stated the opening and closing ceremonies, as well as certain matches, must be broadcast on radio and television to reach the widest audience.
The rights deal ends more than a year of negotiations between the broadcaster and Infront after the pair reportedly could not agree on a price for the package initially.
The agreement is understood to be worth around $14 million – double the previous edition.
The national broadcaster previously held the rights for the 2014 and 2018 editions of the World Cups, with the latter costing a reported $7 million.
Switzerland-based Infront is the media rights sales representative in 26 Asian countries as part of its deal with FIFA covering all events from 2015 to 2022 and has concluded several deals in the region in recent months.
Agreements have been completed with ABU (Afghanistan), CBS (Cambodia), Saran Media (Kyrgyzstan, Tajikistan, Turkmenistan, Uzbekistan), CCTV (China), Viacom18 (Indian subcontinent), Emtek (Indonesia), TDM (Macau), Content Distribution (Mongolia), Elta (Taiwan), Tap DMV (Philippines) and ETO (Timor Leste).
Other Asian broadcasters who have struck rights deals directly with FIFA include Astro (Malaysia, Brunei), Dentsu (Japan), and SBS (North and South Korea).
The Qatar 2022 World Cup will conclude on December 18.