Infront, the international sports marketing agency, has sealed 22 broadcast agreements for the 2022 World Athletics Indoor Tour Gold.
This will see the Tour be broadcast via SVT (Sweden), TVE (Spain), CMore (Finland), Match TV (Russia), ESPN, Direct TV, Flo Sports, and Flow Sports (North, Central, and South America), ORF (Austria), Arena (Balkans), Polsat Group (Poland), and Sky Italia (Italy).
Coverage of the event, which is set to kick off on January 28 in Karlsruhe, Germany, will reach over 70 territories.
Julien Ternisien, vice president of summer sports at Infront, said: “Since we began our partnership with the World Athletics Indoor Tour at the end of 2020 we have doubled the number of broadcasters to cover more than 70 territories.
“Centralizing the event’s media rights has had a direct result on the reach of the series – especially taking into account the qualitative free-to-air coverage it will now enjoy – and we are delighted to have positively contributed to the global commercial results of the Tour.”