International sports marketing agency Infront has been awarded the exclusive broadcast rights in 22 countries across Central and Southeast Asia to the Olympic Games between 2026 and 2032.
The deal, agreed with the International Olympic Committee (IOC) and announced today (June 15), covers the Milano Cortina 2026 Winter Games, the Los Angeles 2028 Summer Games, the as-yet-unallocated Winter Games in 2030, and the Brisbane 2032 Summer Games.
It also includes the Youth Olympic Games throughout the period.
Infront has secured rights in all languages and across all platforms in Afghanistan, Brunei, Cambodia, Chinese Taipei, East Timor, Hong Kong, Indonesia, Iran, Kazakhstan, Kyrgyzstan, Laos, Malaysia, Mongolia, Myanmar, Papua New Guinea, Philippines, Singapore, Tajikistan, Thailand, Turkmenistan, Uzbekistan, and Vietnam.
The agency will be tasked with maximizing the exposure for the various events primarily by striking deals with local broadcasters.
Anne-Sophie Voumard, managing director for IOC Television and Marketing Services, said: “We look forward to working with Infront to ensure fans across the region have access to comprehensive Olympic coverage, through both digital and free-to-air television.”
Philippe Blatter, president and chief executive of Infront, added: “We have worked with the IOC for several years now and have illustrated our ability to bring the Olympic Games to broader audiences. We are delighted to be expanding our partnership with the Olympic Movement and are greatly looking forward to bringing all the passion and positivity that the Games represents to sports fans across Asia.”
The IOC previously awarded Infront exclusive free-to-air media rights in Sub-Saharan Africa for the 2020-2024 cycle.
It was awarded media rights in Europe for the Beijing 2022 and Paris 2024 Paralympic Games by the International Paralympic Committee.