IMG will manage the NFL’s media rights in over 30 international markets. (Andy Lyons/Getty Images)

IMG, the global sports and entertainment agency, has agreed a deal with American football’s NFL to exclusively manage its media rights in over 30 international markets across Asia and Europe from 2024. 

Under a three-year deal announced today (September 28), IMG will manage the NFL’s network of broadcast deals across the territories for its current rights cycle.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

The Endeavor-owned agency will also provide “strategic advice and guidance on the local media landscape across the regions.”

Terence Ihm, NFL director of international business development, said: “We’re thrilled to be working with IMG in our efforts to expand the NFL’s media footprint in over 30 international markets across Asia and Europe.

“Together with help from IMG, we will strategically and effectively reach new audiences and current fans around the world in the seasons ahead.”

See Also:

Rebecca Levin, IMG vice president of media for North America, added: “The NFL is home to some of the most valuable media rights in world sport. We look forward to working with the NFL to drive further value from its media rights in these international territories.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The deal strengthens IMG and Endeavor’s relationship with the NFL, which includes managing the NFL’s UK, Africa, and France social media accounts through IMG’s digital team, and broadcasting games live via Sport 24, the IMG-owned in-flight and in-ship channel.

The league also has a partnership with On Location, Endeavor’s premium experience business, to provide hospitality during regular season games for 26 NFL teams and manage experiences and hospitality for the league’s major events, such as the Super Bowl.

In addition, IMG’s licensing team manages the NFL’s licensing program in Europe, Asia, Australia, New Zealand, and the Middle East.